Have you any coupons today? Check your phone.
Coupon clipping? Most of us have, at least once. Receive a discount price for something you were going to purchase, regardless. That’s a good thing. You’re ahead of the game by a few cents or more –and...
View ArticleWebinar excellence: Slide forward with style
A webinar audience is a special challenge. They are at work. Therefore, your presentation must answer the question: How does this benefit me? Otherwise, they will go right back to work. Ideally the...
View ArticleThink you know PowerPoint? Think again—Part II
Part I of our article dealt with the mechanics of how to set up an effective slide. Here we deal with YOU, the presenter. 1. Show It, Don’t Say It One of the most important things you can do is to make...
View ArticleWhy your brand requires a style guide
Branding and corporate identity. When you can you spot the difference at a glance between an ad from Tiffany’s, featuring the Tiffany-blue box and white satin ribbon; and an ad from Target, whose...
View ArticleChewing broken bottles and effective communication
This was not Aunt Dahlia, my good and kindly aunt, but my Aunt Agatha, the one who chews broken bottles and kills rats with her teeth. ―P.G. Wodehouse I have always loved the contrast that Wodhouse...
View ArticleLet’s get engaged and live in the Gmail inbox
You want your emails to be read, and not hidden in the spam folder. Technical reasons explain why and how an email lands in spam, but, let’s keep it brief. John F. Kennedy’s speech writers were charged...
View ArticleRepurposeful content strategy
Writing content for your company is resource intensive. The costs of writing, editing, fact-checking, and then reviewing for SEO are amortized when you take that same content and make it available...
View ArticleOne, two, three . . . what’s your message?
You can stay on message. So can everyone with whom you work. Your message becomes the way people think of you, it’s how they will position you in their minds: Oh yes, that’s the company with a better...
View Article6 things Weird Al can teach us about business
Whether or not you’re a long-time fan, you can’t help but be impressed when a musician debuts at No. 1 on the Billboard 200 in the fourth decade of his career. This past month, Weird Al Yankovic was...
View ArticlePut your house in order: A general contractor for marketing and communications
You have just purchased a lovely fixer-upper of a house. It will need renovation from top to bottom. The project can feel overwhelming, so what do you do? You call a general contractor. For a small...
View ArticleGood design = Good design
“Good design is good design” is a phrase I often find myself saying, whether it’s to someone I’m instructing, a prospective client, or in agreement with a coworker. (My other go-to phrase is “Don’t...
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